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PPC - Pay Per Click

Call it google adwords or google sponsored links or google promotion or PPC or google pay per click!

All is one and the terms are to your business promotion immidiately on google. PPC or google pay per click has various advantages over the other forms of business promotion. Search engine optimization takes couple of months to get any website listed on google pages with the preferred keywords but google adwords needs only few minutes for website listing on the first page with all the needed key words.

Other forms of online promotion are email marketing, blogs building, banner ads on portals, link exchange, SEO etc. but all are time consuming and needs lot of efforts last but not the least the return on investment or ROI is not crystal clear. In the case of PPC management ROI is clear and it needs little effort for promoting a website.

Some basic advantages of google adwords marketing in India are
  • Target to specific demographichs
  • Target to specific language
  • Country specific promotion
  • State and city specific promotion
  • Interest specific promotion
  • Attraction to potential customers through attraction text
  • Eye catching ads on all types of websites in google network
  • Content search on different websites as banners and text ads
  • Budget flexibility for per day and per month
  • Post billing of clicks
  • Charges only on clicks on the ads

According to a recent study over 55% of all Internet purchases begin with a web search. But 93% of the consumers do not look past the first two pages of their search results! So, if you are not listed in the first two pages, then you may as well not be there at all.

We bring you the power of internet. No, we do not sell banners or impressions on websites. We help your business get better recognition by bringing your website on first page of search engines like Google, Yahoo, MSN or Rediff for popular keyword searches. This attracts the people’s attention! Getting ranked in natural results of search engines is called Search Engine Optimization whereas buying sponsored advertising on search engines (they are typically on the right hand side of natural search results) is called pay per click advertising. We can help you increase sales/ leads for your business by leveraging successful internet marketing strategies on your website. There are very few good search engine optimization/ marketing companies in India. Some specialize and are good in natural results (search engine optimization) whereas others are good in paid results (pay per click marketing). We are one of the rare companies in India which does both of these activities successfully.

We have the experience of more than 6 years in Search Engine Optimization. Our team is well skilled in web design practices and potential HTML coding to ensure high search engine positioning potential. We make sure that your web site conforms to search engine friendly guidelines to ensure that optimized pages are crawled, spidered and indexed.

Note : It should be noted that optimizing a website needs initial three months and only after this time the results starts appearing so the 6 months in above packages contain 3 initial months + 3 months with the results in search engines. For search engine optimization we consider three search engines namely google, yahoo and msn.

All these factors makes google promotion very easy affordable. So we can say google PPC gives clear focus and clear results and we can always monitor our promotional growth and any time we can increase it and decrease it.

In todays date PPC is an affordable service in India. PPC management has lot of loopholes and only a ppc expers or ppc professional can guide you in minutes to do it. We at SAT IT Solutions provide PPC consultation, guidance and training to all our customers to do PPC themselves without our help. We have years of experience to do Google ppc and we are aware of all day to day additional features of google adwords.

PPC was a tommorrow long time ago but now this reality has come alive. Lot of people do pay per click management but fail to understand as to how the conversion rate is going to be increased. It was very clear that this is going to be a specialised sector and ppc specists now a days are becoming important for website owners. People use to put lot of time and effort to do it only then they become comfortable to do it and some times the job become monotonous. We some times do or check the things with in minutes as a regular check for the website promotion which otherwise was a job of several hours. Most of the times we have to keep a birds eye view on all our campaigns.

When we keep an eye on campaigns we have to make a check list for various things. We always have to check the bid price for the keywords and have to check if they are coming on good positions with keywords. For this we have to do it manually and google also gives us an average for positions. There is an optins in google adwords where we have to enable the positions and we can define separate positions for separate keywords. But when we choose higher positions for keywords then the impressions become less in numbers if the bid price for that keyword is higher in the industry then again we have to work on that. Our measures would be to increase the bid price or wait for the conversion rate according to the number of impressions.

Every body is in a watch for higher number of impressions but for that we also have to check the no. of clicks according to the impressions and that depends on the competition in the industry for different keywords and the bid price for the keywords and our measures should be to increase the bid price and to increase the positioning for the ads. But the main should be the text for the ads and that should be unique and catchy.

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  • Search engine techniques
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  • PPC Management Services
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